Claude Laloi insights on the state of digital marketing as we know it. He thinks Digital marketing is an incredible space. There are so many facets to this space. The areas in which one can specialize are numerous.
Claude chooses to specialize in pay per click advertising on platforms like Google ads, Microsoft ads, Facebook, Twitter & Linkedin.
In addition, he is well versed in search engine optimization (SEO) as well.
From his many years of running paid advertising campaigns, he thinks the PPC cost and competition will continue to rise.
It takes a very knowledgeable, adaptable pay per click marketer to be able to succeed with campaigns. Google administered hundreds of updates to their Search platform.